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Fundraising Giving Tuesday script sample can be your team’s secret weapon this December 2.
In 2024 alone, supporters across the U.S. contributed a record-breaking $3.6 billion on Giving Tuesday, a 16% jump over the previous year. Rather than starting from scratch, tap into these proven fundraising scripts to connect with donors, inspire generosity, and strengthen relationships across every channel, making the most of this incredible day for your nonprofit.
This guide provides over 30 ready-to-use fundraising script samples for Giving Tuesday, tailored for use before, during, and after December 2, across multiple channels.
What Makes a Good Fundraising Script?
Every Giving Tuesday fundraising script follows a clear structure:
- Introduction: Short greeting that sets the tone.
- Context: Explains the purpose, impact, and urgency.
- The Ask: The donation request or call to action.
- Conclusion: Gratitude and next steps.
For best results, coordinate messaging across every channel and touchpoint, leveraging CallHub’s automation and segmentation so your communications reach the right people at the right time.
Read Also:Fundraising Script: Samples For Donors, Events & Campaigns
A suggested timeframe and breakdown for your Giving Tuesday fundraising scripts.
Fundraising Giving Tuesday script sample campaign checklist
Before diving into the fundraising Giving Tuesday script samples, let’s look at this checklist to organize your campaign to ensure nothing gets missed.
- Set a clear fundraising goal for Giving Tuesday.
- Reference December 2, 2025, and use #GivingTuesday2025 in all materials.
- Prepare and personalize scripts for texts ,emails, social media, and calls.
- Share fresh stories and testimonials to build trust.
- Include engaging visuals – photos, graphics, or videos.
- Use strategic CTAs (donate, share, RSVP, etc).
- Add hashtags like # GivingTuesday, #GivingTuesday2025, plus your unique tag.
- Schedule and automate multi-channel outreach using tools like CallHub to reach more supporters efficiently.
- Create thank-you messaging ready for post-campaign stewardship.
- Review compliance for SMS, email, and calling outreach.
- Track donations, engagement, and campaign performance in real time.
- Plan a follow-up sequence to retain new donors and update everyone on campaign impact.
Read Also: The Complete Guide Nonprofit Fundraising for Success
Text message: fundraising Giving Tuesday script sample
Before using text messages to solicit support, it’s crucial to set the stage for urgency and convenience. Texting allows rapid, direct outreach with highly actionable asks.
Below are sample scripts you can send at different stages of your Giving Tuesday campaign:
| Timing | Script |
| 10-15 days before | Hi {first_name}, #GivingTuesday is coming on Dec 2! We’re launching our biggest fundraiser yet. Ready to make an impact? Learn more: {link} |
| Save the date, [first_name]! On Dec 2, we join the global day of giving. Your support can change lives. Details here: [link] | |
| 1-7 days before | Hey {first_name}, only 7 days left until #GivingTuesday! Our goal is to raise $x – will you join us? Info & reminders: [link] |
| Giving Tuesday is 48 hours away! Can we count on your support to hit $x? Donate $y if you can: [link] | |
| On Giving Tuesday | It’s here, {first_name}! #GivingTuesday starts now. Can you help us reach $x today? Donate at [link] |
| Just 2 hours left, [first_name]! We only need $ [amount] more to hit our goal. Donate and make an impact: [link] | |
| After | Thanks to you, we raised $x on Giving Tuesday! Your support means everything. Stay tuned for updates on impact. [agent_name] |
| Hi [first_name], your generosity helped us reach $x during #GivingTuesday. Thank you for changing lives with us! |
Read Also: How Do You Write a Fundraising Text: 10 Easy Steps.
Email: fundraising Giving Tuesday script sample
Emails offer a chance to deliver detailed, engaging messages and highlight your organization’s impact.
Use these templates to spark excitement, share campaign updates, and thank your supporters during Giving Tuesday:
| Timing | Subject | Script |
| 10-15 days before | Join Us for Giving Tuesday on Dec 2! | Hi [first_name], At [organization_name], we strive every day to make a difference in [cause/field]. Join us on Dec 2! We aim to raise $x for [impact]. Donors will be featured and win prizes! Register now: [link] |
| 1-7 days before | Just 7 Days Until Giving Tuesday, Are You Ready? | Hello [first_name], Giving Tuesday is almost here! On Dec 2, our goal is $x to [impact]. Every donation counts: $50 [impact], $100 [impact], $250+ [impact]. Donate: [link] |
| On Giving Tuesday | The Day Has Arrived! Make Your Impact Now! | Dear [first_name], Giving Tuesday is underway! Help us reach $x. Donate now: [link]. Your gift fuels [impact]. Share with #GivingTuesday. Thank you! |
| After | Thank You for Making Giving Tuesday a Success! | Hi first_name], Thanks to you, we raised $x during Giving Tuesday! Your support created change. Confirm your address for a thank-you gift: [link]. Warm regards, [sender_name] |
Read Also: Make Your End-of-Year Fundraising Email Stand Out
Social Media: fundraising Giving Tuesday script sample
Social platforms let you amplify your message to a wide audience and encourage peer-to-peer sharing.
The scripts below are designed for posts leading up to, during, and after Giving Tuesday to maximize visibility and engagement:
| Timing | Script |
| 10-15 days before | 15 days until #GivingTuesday! Ready to make a lasting impact? Join us on Dec 2 to support [cause]. Register: [link] |
| Can we raise $x in 24 hours? With your help, YES! Mark your calendars for Dec 2. #GivingTuesday2025 | |
| 1-7 days before | Only 7 days left! Together, we can hit the $x #GivingTuesday goal. Like, share, and tag friends! [link] |
| Giving Tuesday is TOMORROW! Are you ready to support [organization]? Every donation counts: [link] | |
| On Giving Tuesday | The countdown is on! Only [hours] left to donate. Help us reach our goal: [link] #GivingTuesday |
| $amount raised so far—just $y more to go! Donate now for [cause]: [link] | |
| After | Huge thanks to all our donors! Thanks to you, we raised $x on #GivingTuesday. The impact starts now. Learn more: [link] |
| We did it! Our biggest Giving Tuesday ever, thanks to YOU. Stay tuned for stories of impact. #ThankYou |
Read Also: Nonprofit Social Media Strategies for Today’s Digital Landscape
Phone Call: fundraising Giving Tuesday script sample
Use these call scripts for nurturing conversations and stewardship before and after Giving Tuesday to build lasting relationships:
| Timing | Script |
| 1 week before | Hello, this is [agent_name] from [organization]. Am I speaking with [prospect_name]? Thank you for your past support! We’re prepping for Dec 2 Giving Tuesday with a goal of $x for [impact]. Did you participate last year? [Guide responses based on yes/no.] I’ll send you info via text after our call. |
| After | Hi [first_name], this is [agent_name] from [organization]. We exceeded our Giving Tuesday goal, raising $x, thanks to supporters like you! Thank you for making a difference. Your gifts are on the way! |
Read Also: How To Improve Your Volunteer Call Script In Under Minutes
fundraising Giving Tuesday script sample Best Practices Checklist
Running a successful Giving Tuesday fundraising campaign takes more than good Giving Tuesday script samples, so before you launch your campaign, make sure your outreach plan checks every box. Follow these Giving Tuesday fundraising best practices:
1. Start with a soft launch
Begin your Giving Tuesday campaign early with social media and text “soft launches.”
They build awareness so supporters already know your cause when you reach out personally.
Keep your messaging ns channels consistent with your campaign goals.
2. Add a strong Call to Action
Every fundraising script should include a clear CTA, whether it’s asking for a donation, a link click, or a social share.
Even small actions help move supporters closer to giving.
Read Also: How to create an effective call to action? (with examples)
3. Use hashtags to boost reach
Include hashtags in your Giving Tuesday scripts and posts to increase visibility. Use a mix of trending and organization-specific tags so people can easily find you.
Popular hashtags:
#GivingTuesday
#GivingTuesday2025
#Charity
#Community
#Volunteer
4. Add images and Videos
Source: GivingTuesday
Visuals drive higher engagement than text alone.
Use official Giving Tuesday images and videos in your emails, posts, RCS, and MMS messages to instantly connect with supporters.
Read Also: SMS Customer Service: The Complete Guide to Happy Customers
5. Choose a Multi-channel tool
Simplify your outreach with multi-channel fundraising software like CallHub.
With calling, texting, and emailing in one platform, you can manage awareness, engagement, and follow-ups seamlessly.
Read Also:How You Can Create the Best Campaign Strategy Plan
FAQ on fundraising Giving Tuesday Script sample
What are some best practices to make the most of Giving Tuesday fundraising touchpoints?
Best practices for Giving Tuesday fundraising touchpoints include starting with a soft launch on social media and text campaigns to build awareness, adding a clear call to action in every message, utilizing relevant hashtags, incorporating engaging images and videos, and choosing multi-channel software that integrates calling, texting, and emailing to streamline communication.
How can I effectively announce and promote our Giving Tuesday campaign to prospects?
To effectively announce and promote your Giving Tuesday campaign, use scheduled messages across all channels like emails, texts, social media, and phone calls, emphasizing your fundraising goal, sharing compelling impact stories, and including a strong call to action to encourage participation.
What are the key elements of a successful fundraisaing Giving Tuesday script sample?
A successful Giving Tuesday fundraising script sample generally includes an introductory greeting, providing context about the campaign, making a clear ask for support, and concluding with gratitude, ensuring the message remains uniform across channels and includes a specific call to action.
Why is consistency important in Giving Tuesday scripts across different channels?
Consistency in Giving Tuesday scripts across channels is essential because it ensures that every touchpoint reinforces the same message and call to action, which helps in building trust, reducing confusion, and increasing the likelihood of donations from supporters.
What should I do after Giving Tuesday to engage donors and acknowledge their support?
After Giving Tuesday, send thank you emails or calls expressing appreciation, share the total funds raised and the impact achieved, and maintain engagement by updating supporters on how their contributions are making a difference, which encourages ongoing support and loyalty.
